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THE BOOK

Why do so many promising medical device startups fail?

It's not the science. It's the story.

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Cover of Make Your Story Believable by Robert N. Bilkovski, MD

ABOUT THE BOOK

Make Your Story Believable

In Make Your Story Believable: Diagnosing the Pitfalls of Healthcare Innovation, Dr. Robert Bilkovski, a physician-turned-medtech consultant, unpacks one of healthcare's most overlooked truths: a great idea means nothing if your story isn't believable.

Drawing on two decades in emergency medicine, Fortune 500 companies, and the chaos of startup life, he delivers a hard-hitting diagnosis of why promising healthcare ventures crash, and how yours doesn't have to.

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Read the first pages before you buy

Not sure if it’s for you? Start with the introduction. It lays out the central idea behind Make Your Story Believable, why the best healthcare innovations so often stall, and how to keep your story credible when it reaches the people who decide its future. Enter your first name and email and I’ll send it straight over.

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KEY TAKEAWAYS

What you'll learn

Credibility over hype

Innovation without trust goes nowhere.

Clarity is power

A focused, specific narrative persuades where jargon fails.

The FDA doesn't guess

A vague submission lets reviewers write the story for you.

Believable stories scale

The discipline that wins FDA approval also builds lasting trust.

PRAISE

What readers and leaders say

On Make Your Story Believable and the thinking behind RNB Ventures.

This book is a must-read for anyone navigating the challenges of healthcare entrepreneurship or seeking to make informed investment decisions in the sector.

Rob Philips

Chairman, CEO & Chief Scientist, Uscom Limited

This book distills the hard-earned lessons of someone who has repeatedly taken complex healthcare innovations from inception to impact. His approach to strategic storytelling is not just insightful, it's actionable.

Joseph Pergolizzi, MD

Co-Founder & Chief R&D Officer, Enalare Therapeutics Inc.

A game-changing resource for healthcare entrepreneurs, this book brilliantly reveals how powerful storytelling transforms visionary ideas into real-world success.

Chip Zimliki, PhD

SVP, Regulatory & Clinical Affairs, Avanos

Within this book, Dr. Bilkovski uses his decades of experience and his extensive network to scratch beneath the surface of healthcare innovation, not only diagnosing the pitfalls but identifying a path to success for future entrepreneurs.

Barry McCann

Founder & CEO, NUA Surgical

Dr. Robert Bilkovski's book delivers valuable insights, timeless principles, and actionable ideas for entrepreneurs in the medical startup space and beyond. A must read!

George Haralampopoulos

Founder, One Degree Principle

Dr. Bilkovski's book is a fully believable story about why numerous innovations fail and what can be done to avoid it.

Dr. Avinash Patwardhan, MD, MS

Affiliate Professor, Bioengineering, George Mason University

In a world where capital is scarce, Dr. Bilkovski's book equips entrepreneurs with the essential strategies to transform their pitch into a standout, story-driven value proposition that investors can't ignore.

Alex Jung

Former Partner, Ernst & Young, Life Sciences Business Unit

This groundbreaking book gives healthcare leaders the insight and tools to craft a compelling story that wins the confidence of every stakeholder, from regulators to investors, and accelerates bringing transformative innovations to the patients who need them most.

Donna Haire

Founder & CEO, The Eriah Group


If your story needs work, let's talk.

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