Make Your Story Believable:
Diagnosing the Pitfalls of Healthcare Innovation
Storytelling isn’t fluff; it’s the external expression of your business strategy
"This book is an essential read for all healthcare start-ups and investors." Rob Philips, Chairman, CEO, Chief Scientist, Uscom Limited
"Dr. Bilkovski masterfully blends strategic insight, clinical depth, and hard-won experience to deliver a roadmap every innovator needs." Chip Zimliki, Ph.D. Senior Vice President, Regulatory & Clinical Affairs, Avanos
"Dr. Bilkovski is innovation in motion. This book is a masterclass in purpose-driven entrepreneurship.” Joseph Pergolizzi, MD, Co-Founder and Chief R&D Officer, Enalare Therapeutics Inc.
Why Do So Many Medical Startups Fail?
It’s not the science. It’s the story.
Make Your Story Believable: Diagnosing the Pitfalls of Medical Innovation cuts to the core of why even the most promising healthcare innovations crash and burn.
Dr. Robert Bilkovski—a physician-turned-medtech consultant—draws from two decades in emergency medicine, Fortune 500 firms, and startup trenches to reveal a hard truth: the best idea doesn’t always win. The most believable one does.
Whether you're building a device, diagnostic, or digital health tool, this book shows you how to craft a compelling story that earns investor trust, regulatory buy-in, and clinical adoption.
If you're serious about healthcare innovation, this is the playbook.